Global ad expenditure projected to grow by 5.0% in 2026, with digital making up 69%. Digitalization is driving this shift.
Global Advertising Expenditure to Grow by 5.0% in 2026, Digital to Account for 69%
Original: 2026年の世界広告費は5.0％成長へ、デジタルが全体の69％占める見通し【電通グループ発表】
Importance: 世界の広告市場の成長予測は、多くの広告主に影響を与えるため。
Summary
According to Dentsu Group, global advertising expenditure is expected to grow by 5.0% in 2026, with digital advertising accounting for 69% of the total. The main drivers of growth are the increasing demand for digital advertising and advertisers' rising investment in online platforms. While traditional media advertising remains important, its share is projected to increase as digitalization continues.
Key Points
- Advertising expenditure to grow by 5.0% in 2026
- Digital ads projected to account for 69%
- Increasing demand amid ongoing digitalization
- Traditional media remains important
- Advertiser investment shifting to online platforms
View developer summary
Dentsu Group anticipates a 5.0% growth in global advertising expenditure in 2026, with digital ads expected to represent 69% of total spend. Increased demand for digital ad formats and higher advertiser investment in online channels are driving this shift from traditional media to digital platforms.
Source: https://markezine.jp/article/detail/50805
Outlet: MarkeZine
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