Global ad expenditure projected to grow by 5.0% in 2026, with digital making up 69%. Digitalization is driving this shift.
Global Advertising Expenditure to Grow by 5.0% in 2026, Digital to Account for 69%
According to Dentsu Group, global advertising expenditure is expected to grow by 5.0% in 2026, with digital advertising accounting for 69% of the total. The main drivers of growth are the increasing d
Source: MarkeZine