Saihunkan Pharmaceutical reduces CPA by 20% using LINE, emphasizing customer needs in CRM reform.
Saihunkan Pharmaceutical Reduces CPA by 20% with LINE-Based CRM
Original: 一斉配信から脱却し、1年でCPA20％減！再春館製薬所が実現した「LINE起点」のCRM高度化
Importance: CPAの削減は広告運用に直接影響するため
Summary
Saihunkan Pharmaceutical redesigned customer communication and implemented CRM (Customer Relationship Management) reform using LINE Official Account. This resulted in a 20% reduction in CPA (Cost Per Acquisition) over one year. Supported by Dentsu Digital, they developed initiatives focused on customer needs and established an operation system emphasizing CX (Customer Experience).
Key Points
- Saihunkan Pharmaceutical implemented CRM reform
- Utilized LINE Official Account
- Achieved a 20% CPA reduction in one year
- Designed initiatives catering to customer needs
- Received support from Dentsu Digital
View developer summary
Saihunkan Pharmaceutical achieved a 20% reduction in CPA through a CRM reform based on the LINE Official Account. Collaborating with Dentsu Digital, they focused on optimizing customer touchpoints and designing initiatives considering CX for strengthening long-term customer relationships.
Source: https://markezine.jp/article/detail/50564
Outlet: MarkeZine
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