The integration of Meridian into Google Analytics accelerates data-driven decision making.
Transform Data into Decisions with Unified Measurement
Original: Turn data into decisions with unified measurement.
Importance: 新機能の導入が多くのマーケターに影響を与えるため
Summary
Google has announced the integration of Meridian, its open-source Marketing Mix Modeling (MMM), into Google Analytics, along with the introduction of Future Long-Term Conversions. This enhancement will facilitate better visualization and analysis of marketing data, enabling predictions of long-term conversions. Marketers can leverage this to make more data-driven decisions.
Key Points
- Integration of Meridian into Google Analytics
- Introduction of Future Long-Term Conversions
- Supports data-driven decision making
- Improved visualization of marketing data
- Enables forecasting of long-term conversions
View developer summary
The integration of Meridian into Google Analytics allows for data analysis using Marketing Mix Modeling (MMM). The introduction of Future Long-Term Conversions enables easier forecasting of long-term conversions, supporting data-driven decision-making. This enhances the capability to accurately assess the effectiveness of marketing activities.
Source: https://blog.google/products/marketingplatform/analytics/meridian-google-analytics-360/
Outlet: The Keyword (blog.google)
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