カルビーの白黒化は、ブランド戦略の大きな転換を示唆している。

Calbee's announcement to switch to black-and-white packaging in May 2026 reflects a broader issue of resource constraints in marketing. This decision connects to a naphtha shortage and poses significant implications for brand identity and consumer perception. Hiroto Ebata's insights focus on the need for brands to rethink their experiences in light of such limitations.