ADKが提唱するブランドのIP化戦略が注目されている。従来の広告戦略の限界を打破するアプローチ。

ADK Marketing Solutions introduces a strategy to redefine brands/products as 'IP' in response to the limitations of traditional customer acquisition advertising in the VUCA era. This approach focuses on understanding consumer behavior motivations and supporting business diversification, leveraging extensive knowledge and data from national content support.