BIG3 kicks off live streaming on X! A chance to reach 515,000 viewers.
BIG3 Basketball Live Streaming on X
Original: Connect with BIG3 Basketball live on X
AI-generated illustration
Importance: BIG3の新しいライブ配信は広告主にとって重要な接点となるため。
Summary
BIG3 is bringing live 3-on-3 basketball games to X every weekend this summer, starting June 15. This event offers a chance to showcase the popular urban sport to sports fans worldwide. In the 2022-2023 season, CBS averaged 515,000 live viewers per game and in-person attendance reached an average of 15,000 per week, presenting advertisers a unique opportunity to connect with the engaged audience.
Key Points
- BIG3 starts live streaming on X
- Games will air every weekend starting June 15
- Potential viewership could reach 515,000
- Offers unique opportunities for advertisers
- 90% of the audience is Black or Hispanic
View developer summary
Starting June 15, BIG3 will stream over 25 live games on X. Advertisers can utilize various products like Amplify video pre-roll and Timeline/Spotlight Takeovers. The audience is 90% Black or Hispanic, and the unique FIREBALL3 rules differentiate the viewing experience from other sports leagues.
Source: https://business.x.com/en/blog/connect-with-big3-basketball-live-on-x
Outlet: X Business Blog
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