X's new features enhance advertiser control, improving ad safety!
New Level of Control for X Advertisers Introduced
Original: A new level of control for X advertisers
AI-generated illustration
Importance: 新機能の導入が広告運用に直接影響を与えるため。
Summary
X has introduced new features that give advertisers more control over ad placements. The newly added 'pre-bid adjacency controls' allow advertisers to avoid unwanted keywords and handles with over 99% efficacy. Additionally, 'Sensitivity Settings' enable brands to align their messaging with specific content, aiming to enhance ad safety and suitability.
Key Points
- Introduction of pre-bid adjacency controls
- Achieving over 99% efficacy
- Sensitivity settings allow message adjustments
- Providing an industry-standard blocklist
- Enhancing ad safety and suitability
View developer summary
X has launched pre-bid Adjacency Controls enabling over 1,900 advertisers to avoid undesirable adjacency with over 99% efficacy. Sensitivity Settings, now in X Ads Manager, use machine learning for ad placements based on brand sensitivity levels. An automated blocklist has been introduced to protect against unsafe keywords, enhancing brand safety.
Source: https://business.x.com/en/blog/a-new-level-of-control-for-x-advertisers
Outlet: X Business Blog
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