Vertical Video Ads are now available for all advertisers, boosting engagement by 7x!
Introducing Vertical Video Ads on X for Greater Scale
Original: More story, greater scale: introducing Vertical Video Ads on X
AI-generated illustration
Importance: 全広告主に影響を与える新しい広告形式の導入
Summary
X is launching Vertical Video Ads for all advertisers, responding to the fact that video is part of over 80% of user sessions. This ad format provides full-screen, sound-on playback, emphasizing brand messaging. Users show higher engagement with vertical video, making it a prime opportunity for advertisers to test effectiveness. Additionally, a pre-screening feature enhances ad safety.
Key Points
- Vertical Video Ads launched for all advertisers
- Reported engagement is 7x higher
- Call-to-action button promotes visits
- Pre-screening feature enhances ad safety
- Early adopters see a 14% decrease in CPM
View developer summary
X launches Vertical Video Ads for all advertisers, offering full-screen, sound-on playback with high engagement rates. Vertical video ads show 7x more user engagement compared to home timeline ads and drive website visits through call-to-action buttons after one second of viewing. The addition of a pre-screening feature enhances ad safety, allowing advertisers maximum control over ad exposure through a partnership with IAS.
Source: https://business.x.com/en/blog/introducing-vertical-video-ads
Outlet: X Business Blog
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