In 2024, rejections surged to nearly 23 times the previous year. Businesses must pay attention to the deletion of positive replies.
Study Report: The Hidden Rejections of Google Review Replies
Original: Report: Rejected Google Review Replies - The Hidden Rejections
Importance: ビジネスオーナーにとって重要なフィードバック管理に影響を与えるため
Summary
A new study reveals that Google often deletes replies from business owners to customer reviews, with 92.6% of rejections being to 5-star reviews. The number of rejections spiked in 2024, reaching nearly 23 times the previous year's total. Factors such as the use of AI tools and increased aggressiveness of Google's filters may contribute to this trend. The analysis comes from GMBapi.
Key Points
- 92.6% of rejections are to 5-star reviews
- Rejection numbers spiked sharply in 2024
- Potential impact of AI tools is noted
- No notifications are sent for deleted replies
- The report is provided by GMBapi
View developer summary
According to a study by GMBapi, there were 9,393 rejections of review replies in 2024, significantly up from 398 in 2023. The study highlights that rejections are particularly high for positive review replies. It also discusses the time lag in reply deletions and the potential impact of AI tools, suggesting a change in Google's filtering mechanisms.
Source: https://www.seroundtable.com/rejected-google-review-replies-analysis-41457.html
Outlet: Search Engine Roundtable
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