With the SERP layout shift, position #1 now appears midway down the page, making brand impression crucial.
Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page
Original: Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page via @sejournal, @lorenbaker
Importance: SERPのレイアウト変更は多くのマーケターに影響を与える新機能。
Summary
Google's SERP layout has shifted, placing the top ranking position halfway down the page. This change means that simply ranking #1 is no longer sufficient for securing brand impressions and clicks in the evolving digital landscape.
Key Points
- SERP layout has changed
- Position #1 now appears midway down the page
- Need to secure brand impressions
- Adapting to the digital landscape is crucial
- Simply ranking #1 is no longer enough
View developer summary
Google's SERP layout update has moved the #1 position to the middle of the page, affecting visibility and engagement. SEO strategies need to adapt to maintain brand impressions and CTR in this new layout.
Outlet: Search Engine Journal
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