New strategies in BtoB marketing, with the collaboration of GRAND and PIVOT as key.
Effective Awareness Strategies in BtoB Marketing
Original: BtoBのCPA高騰に負けない認知戦略 GRAND×PIVOTが実現する「質の高い認知」の作り方
Importance: BtoBマーケティングにおける新たな認知戦略を紹介
Summary
In BtoB marketing, rising CPA (Cost Per Action) in digital advertising is a critical challenge. This article reports on a session from MarkeZine Day 2026 Spring, discussing high-quality awareness strategies using the office building media 'GRAND' and video platform 'PIVOT', including successful case studies and actionable strategies for business growth.
Key Points
- Rising CPA in digital advertising is a challenge
- Utilizing office building media 'GRAND'
- Collaboration with video platform 'PIVOT'
- Specific successful case studies presented
- Practical strategies for business growth
View developer summary
BtoB digital advertising is facing significant CPA challenges. This report details strategies from MarkeZine Day 2026 Spring, highlighting the partnership between 'GRAND' and 'PIVOT' for effective brand awareness and reach to decision-makers, with successful case studies and strategic insights.
Source: https://markezine.jp/article/detail/50595
Outlet: MarkeZine
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