Successful representatives remember to express gratitude. Effective use of MDF is key.
The Key to Successful Partner Business is 'Moving People'
Original: パートナービジネスの本質は「人を動かす」こと。取引が伸びる担当者の共通行動を才流の調査から紐解く
Importance: パートナービジネスの成功に関する調査結果と提言が含まれているため
Summary
SaiRyu, supporting BtoB sales and marketing, surveyed 400 partner representatives handling IT products. Results indicate that those with increasing transaction amounts express gratitude to their manufacturers' supervisors and actively utilize Marketing Development Funds (MDF). The article also includes recommendations for maximizing partner business success.
Key Points
- Expressing gratitude impacts transactions
- Utilization of MDF is a key factor
- Based on a survey of 400 representatives
- Success stories from partner companies
- Recommendations for maximizing outcomes
View developer summary
SaiRyu's survey of 400 IT product partner representatives shows that effective communication of gratitude and active utilization of MDF (Marketing Development Funds) correlate with increased transaction amounts. The article suggests ways to enhance partner business results.
Source: https://markezine.jp/article/detail/76989
Outlet: MarkeZine
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