A new flagship store has emerged, raising expectations for enhanced customer engagement.
Onward Kashiyama's '23 Ku' Revamps Customer Experience with New Store Concept
Original: AI時代こそ「人の温度」が武器に。オンワード樫山『２３区』が新業態路面店で描く新たな顧客体験
Importance: 新しい顧客体験の提供に関する戦略的な取り組み
Summary
In the apparel industry, the significance of physical stores is being questioned amid the rise of e-commerce. Onward Kashiyama's brand '23 Ku' has opened a flagship store, 'SALON 23 Ku AOYAMA,' in Tokyo's Aoyama. This strategy aims to cultivate new customers independently of commercial facilities and deepen loyalty among existing customers. Aki Akimoto discusses the transformation in customer communication through the new store.
Key Points
- Reevaluating the significance of physical stores
- Opening of a new flagship store concept
- Focus on acquiring new customers and increasing loyalty
- Transformation in customer communication
View developer summary
The article outlines the launch of 'SALON 23 Ku AOYAMA' by Onward Kashiyama, emphasizing the brand's approach to improving customer experience amid e-commerce growth. The store targets new customer acquisition and aims to strengthen existing customer loyalty, indicating a shift in communication strategies.
Source: https://markezine.jp/article/detail/50742
Outlet: MarkeZine
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