Rakuten Insight's survey reveals changes in lifestyle awareness among those in their 20s, highlighting a growing focus on health and environmental issues.
Rakuten Insight Reveals Changes in 20s Lifestyle Awareness Over Three Years
Original: 楽天インサイト、「アスキングビッグデータ」を用いて3年間比較した20代の「生活意識」変容を発表
Importance: 20代の消費行動の変化がマーケティング戦略に影響を与える可能性があるため。
Summary
Rakuten Insight announced the results of a three-year analysis of changes in lifestyle awareness among those in their 20s using 'Asking Big Data'. The survey revealed shifts in values, consumption behavior, health consciousness, and environmental awareness, showing an increased focus on health and environmental issues.
Key Points
- Rakuten Insight released survey results
- Comparison of changes in lifestyle awareness in 20s over three years
- Trend of increasing health and environmental consciousness
- Potential impact on consumer behavior
View developer summary
Rakuten Insight analyzed changes in the lifestyle awareness of people in their 20s over three years using 'Asking Big Data'. Findings indicate a notable increase in health and environmental consciousness, reflecting shifts in consumer values and behaviors.
Source: https://markezine.jp/article/detail/50774
Outlet: MarkeZine
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