In BtoB marketing, the perspective on data is key. It's time to revisit basic practices.
Fundamental Practices of Data Analysis in BtoB Marketing
Original: BtoBマーケで調査結果が施策に繋がらない原因はデータの量・質にあらず！データ分析の基本作法を学ぶ
Importance: データ分析の基本手法を理解する上での情報提供に留まるため。
Summary
In BtoB marketing, it's common for research results not to translate into actions, but the issue lies not in data quantity or quality, but in the 'perspective on data.' This article explains practical analysis techniques that connect data to business impact, including the use of 'distribution' to address the blind spots of averages, how to interpret 'open-ended responses,' and applying these insights to operational data.
Key Points
- The perspective on data is a crucial factor
- Utilizing distribution to address average blind spots
- Proper interpretation of open-ended responses
- Methods for applying insights to operational data
View developer summary
This article discusses the impact of data analysis perspectives on executing strategies in BtoB marketing. It provides practical analysis techniques through the utilization of distribution data, interpretation of open-ended responses, and application to operational data, aimed at enhancing the business impact of data.
Source: https://markezine.jp/article/detail/77034
Outlet: MarkeZine
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