Proposing a new concept to enhance organizational capability for strategy execution.
Enhancing Strategy Execution through Organizational Management
Original: 戦略を実行できる組織へ。強み軸で成長・成果を最大化させる「マーケティング・マネジメント」とは
Importance: 組織マネジメントの重要性を再認識させる内容で、業務への影響は中程度。
Summary
Former Recruit VP Kanai speaks on 'Marketing Management', emphasizing the importance of organizational capability in executing strategies. High execution ability increases the likelihood of strategic success, explained through practical examples and a new management concept.
Key Points
- Execution ability directly linked to strategy success
- Utilizes fitness industry examples
- Proposes management as a new concept
View developer summary
Kanai explains the impact of organizational execution on strategy success, proposing a new concept of 'Marketing Management' through examples from the fitness industry. This provides marketers with insights for more effective strategy execution.
Source: https://markezine.jp/article/detail/50841
Outlet: MarkeZine
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