Well-being is becoming a crucial theme for companies. Self-realization could be key in new product design.
Exploring New Market Potential for Well-Being Products
Original: 健康だけではない！「ウェルビーイングな商品」とは？ 生活者の「自己実現」から捉え直す新市場の可能性
Importance: ビジネス戦略に関する周辺情報を提供しているため。
Summary
Recently, more companies are adopting 'well-being' as their mission. However, focusing solely on health and environmental considerations is not enough to enhance consumers' sense of well-being. This article organizes the elements of well-being and discusses how to reflect self-realization and life context in product design based on the latest survey data.
Key Points
- Increasing importance of well-being
- Health considerations alone are insufficient
- Self-realization as a new focus
- Emphasis on life context in product design
- Utilization of the latest survey data
View developer summary
The article discusses the trend of companies focusing on well-being and the limitations of health and environmental initiatives. It categorizes the components of well-being and examines how to integrate self-realization and life context into product design based on the latest survey findings.
Source: https://markezine.jp/article/detail/50757
Outlet: MarkeZine
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