A new spam policy is introduced, strictly addressing back button hijacking.
Introducing a New Spam Policy for Back Button Hijacking
Original: Introducing a new spam policy for "back button hijacking"
Importance: スパムポリシーの拡大は多くのサイトに影響を与えるため
Summary
Google is expanding its spam policies to address the deceptive practice known as 'back button hijacking'. This practice will be explicitly classified as a violation of the 'malicious practices' within the spam policies, which could lead to potential spam actions being taken against it.
Key Points
- 'Back button hijacking' is now classified as a violation
- Spam policy scope is being expanded
- Stricter enforcement against malicious practices
View developer summary
Google's spam policies are being updated to classify 'back button hijacking' as a malicious practice. This means that sites engaging in this deceptive behavior may face stricter penalties and potential spam actions under the updated policy framework.
Source: https://developers.google.com/search/blog/2026/04/back-button-hijacking
Outlet: Google Search Central Blog
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