Apple's new AI is underwhelming, while new Google Ads features may impact ad operations.
Google Ads New Features and Apple's AI Announcement
Original: Daily Search Forum Recap: June 9, 2026
Importance: 新機能のテストが広告運用に影響を与える可能性があるため
Summary
On June 9, 2026, search forums discussed Apple's announcement of the new Siri AI, which was perceived as underwhelming. Google Ads is testing new 'top pages' links and Google Shopping is testing direct links to retailer pages. Additionally, Google Ads has introduced a new Campaign Guidance feature that provides an 'Experiment Power' score. These changes may impact ad operations.
Key Points
- Apple announced the new Siri AI
- Google Ads testing 'top pages' links
- Google Shopping testing direct links to retailer pages
- Campaign Guidance feature added
- Experiment results scored in ad campaigns
View developer summary
On June 9, 2026, Apple announced the new Siri AI, which was underwhelming according to reactions. Google Ads is testing new 'top pages' links and experimenting with direct links to retailer pages instead of product overlays. Additionally, Google Ads has introduced a Campaign Guidance feature that offers an 'Experiment Power' score to predict statistically significant results for advertisers.
Source: https://www.seroundtable.com/recap-06-09-2026-41472.html
Outlet: Search Engine Roundtable
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